Fabletics announced in August that it plans to triple its international footprint in 2026, opening roughly 20 new stores abroad over the next 12 months. The expansion targets several new markets, including India, the United Arab Emirates, Colombia, Peru, and countries across Central America.
The international push builds on strong momentum at home. Fabletics also plans to open 25 new stores in the United States over the same period, following 12 domestic openings in the first half of 2026 alone. The brand currently operates more than 135 stores worldwide, split between US and international locations.
The Numbers Behind Fabletics’ Growth
Fabletics is coming off a milestone year in which it surpassed $1 billion in net revenue. Company leadership has said Fabletics is now targeting a doubling of annual revenue to roughly $2 billion within five years, alongside a fourfold increase in EBITDA.
That growth trajectory isn’t new. Fabletics has posted more than 20% revenue growth so far in 2026, following 18% growth in 2025 and 14% growth in 2024. Company president Meera Bhatia has framed the international rollout as a deliberate, market-by-market strategy rather than a rapid, blanket expansion, with an emphasis on tailoring the brand experience to each new region while staying true to what Fabletics customers already know.
Fabletics Keeps Leaning on Athlete Collaborations
Beyond store openings, Fabletics has continued to build out its roster of athlete and celebrity collaborations throughout 2026. The brand’s newest drop, released today in partnership with NFL wide receiver Ja’Marr Chase, is the third installment of their ongoing collaboration and focuses on transitional fall pieces built around an earthy color palette of utility greens, deep olives, and khaki tones.
Earlier in 2026, Fabletics also released its first-ever denim collection, a gender-inclusive line developed with denim expert Benjamin Talley Smith, featuring jeans, jackets, and a mini skirt. Other 2026 partnerships have included collections tied to college sports, tennis and pickleball through a tie-up with UTR Sports, and past collaborations with names like Khloé Kardashian.
Why Fabletics’ Strategy Is Working
Fabletics has built its business around a hybrid model that blends a membership-based online subscription with an expanding network of physical stores — a combination that’s helped it stand out in a crowded activewear market. Industry data cited alongside the company’s expansion plans shows activewear sales outperforming the broader apparel category in early 2026, even as non-active clothing sales slipped.
With new international markets opening up, a growing slate of athlete partnerships, and a US retail base still expanding, Fabletics is positioning itself to keep pace with its ambitious five-year revenue goals — and its 2026 numbers so far suggest that push is paying off.